Each social media platform has different uses and peculiarities, serves different purposes, and, more importantly, reaches a different audience. Realizing the differences between each platform and which one is ideal for reaching your audience is key to a successful social media marketing strategy. Facebook Created in 2004 and due to its history, it has an[…]
As one of the most effective methods to increase interaction, sales, and brand exposure, content marketing is fundamental to the growth of any business. This type of marketing creates trust, improves conversations, connects the brand with consumers, and generates sales. Consistency in the brand message is one of the many factors that determine the growth[…]
Last year did not go as planned. However, challenges always present new opportunities and give us other perspectives on marketing strategies and campaigns. This year we can already see some changes alongside the acceleration of several trends that have been transforming digital marketing. 1. The acceleration of digital The global pandemic had significant repercussions and greatly[…]
Over the last few years, we’ve been noticing several changes in the way people and brands use social media. And these platforms’ popularity keeps growing, having surpassed 3.6 billion users by now! It is important to be aware of some trends that are appearing or gaining track, supported by several studies, in order to optimize[…]
Is your website no longer what it used to be, there is little interaction, has it been years since anyone actually analyzed or updated it? You don’t know where to start or which steps to follow? We can help you better understand the process! Where to begin? The starting point is analyzing your website’s traffic[…]